National Day 2021
The design brief for 2021 was Singapore spirit – following the NDP tagline, Our Singapore spirit. The theme of the website evolved around local drinks or “spirits” and the web design had to link each singaporean value to a drink.
When we started this design, we explored what did the Singapore Spirit mean to us, what do we want to feel when we visit 2021’s NDP Website.
And the idea we decided upon, was home, fluid and familiar. This year focuses on spirits/drinks so we incorporated the idea of fluidity and transformation into the design.
We came up with two sets of drinks for the nine values – one set is alcoholic, another is non alcoholic. Following that, we chose the non-alcoholic set to develop into the web design as it would have been more family-friendly for an event like National Day.
I was in charge of the design team – which consisted of 4 interns, and an consulting developer. The interns assisted in conceptualisation, animations and copywriting and we collaborated as a team while brainstorming the entire work into existence.