The Brief

For Sorella’s 42 anniversary, the brand wanted to impart the value they shared with their customers. Women supporting women, for 42 years. Soft slopes and a friendly appearance endear this font to viewers. It has an interesting dynamism caused by the change in stroke width and avoids looking too harsh and formal. The bright and youthful neons which are a trademark of Sorella are paired with softer nudes that allude to the soft nature of intimate wear and are attractive to young women. The first series of visuals – A social media collage that aimed for a minimal, youthful aesthetic. Inclusive images, and warm, supportive tones form the core brand message of the campaign. Slightly tongue in cheek with the tagline “Supporting women”. Pun intended 😉 A multi-generational theme is chosen for the extended campaign that aims to showcase the long-lasting endurance of Sorella from Mother to Daughter.