Client
Xishan Primary School
Role
Creative Lead + Designer
Context
Print Banners
Scope of Work
Copywriting
Content Strategy
Visual design
The Brief
Xishan came with a request for open house banners that illustrated 9 school values that they developed in their students; Cohesion, Composure, Imagery, Awareness, Self Talk, Confidence, Goal Setting, Concentration and Cope-ability. These values were very integral to school life and had to be clear to the audience.
/The Challenge
While designing collaterals for a school, two things stand out. Attracting the parents as well as attracting the students.
The 2 design styles created suit the purpose, combining warm emotive images, dynamic movement and visuals with focus blurs create depth of field in the photography. that let viewers feel that they are submerged in the scene with fantastical ideas that invite imagination. I had two initial design concepts to showcase the school life to parents and students , we brainstormed each value and corresponding representations for the two styles.
A Whimsical Fantasy
A school that inculcates imagination, wonder and creativity within its students with the art style that carries elements of childish innocence.
- Conveys broader themes
- Rich imaginative world
A Candid Experience
A school that has warm and rich interpersonal experiences, activities and facilities for its students.
- Share human centric experiences
- Warm and Emotive
After consultations and revisions our final designs were a merge of the candid and fantasy style – incorporating both doodle elements as well as candid photography. We had photography sessions to capture real students to incorporate in the banners and I was elated to finally see our work on the large scale.
/Behind the scenes
