After my schooling at St Andrew’s Junior College, I studied a variety of graphic, digital and media studies in my B.Sc Course in VIT.
2019 – 2020
Master of Arts in Design
(Delivered by Lasalle)
Working for a year, I went back to school – For a Master’s Programme in Design Research. The degree from Goldsmiths was delivered in Lasalle College of Arts in Singapore
My research focused on human centred design tackling the conflict between the artificial and built environments in Cities, and how humans can explore the natural environments. I learnt a lot about design theory, research, and practice.
2018 – 2020
Trelliswerkz Pte Ltd
Designer and Animator
After my bachelors, I joined a small start-up agency that had 5 -6 people working in it. Trellis was a media, advertisement and design agency that frequently did social media content, videography and web design for clients.
At Trellis, I was responsible for creating graphics visuals, coming up website wireframes and layouts, as well as animations.
Notable works I had done in Trellis were leading two client accounts; KidsStop Science Centre and Plaza Singapura’s design direction and content creation for social media. Due to successful submitting a proposal for them on behalf of Trellis, I was given the opportunity to work on these projects individually.
Apart from that, I had also worked various other social media accounts like – Our Tampines Hub, Wisma Geylang Serai and many other website designs.
2020 – Present
iClickmedia Pte Ltd
After completing my Masters, I joined iClickmedia as a Designer working on various exciting projects in a wide range of platforms like social media, web, game design.
I was responsible for a few social media accounts, some of which I had created a winning pitches for that enabled us to bring them on board as clients. These include client like Tote Board, WeCarePals – People’s Association, and Holland Bukit Panjang.
One of the most exciting projects was mobile game development that I lead for Marsiling Yew Tee Town and Singapore Institute of Building Limited. Terra 2236 was launched after 6 months of development, where I was involved as the project lead for design, creative strategy and research. I worked on a variety of areas like asset creation, level design and unity coding with my 2 other team members.
Apart from that, I also continue to work on many UI UX Design, Social media, Print, Video, Branding projects, leading a team of around 4 other creatives.
/ Fun Facts
Projects Completed in 5 Years
Years Of Experience + Counting
Harry Potter Books (I have two of some)
Enthusiasm for the Design Process
UI UX Design - Google Certification in Progress
Experience in conducting user research, analysing data and applying it to interface and experience design. Proficient in using Adobe XD, Sketch, Figma and WordPress
Visual and Illustration Design
Vast experience in visuals for digital and print media. Proficient in Adobe Suite – Illustrator, Photoshop, InDesign, Procreate,
Experienced in 2D and hand drawn animation with After Effects, Procreate, Flash. Basic Knowledge of 3D animation with Maya and Blender
Creative Strategy and project management
Experienced in leading a variety of creative projects like social media campaigns, Animations, Television advertisements, Website design, Game creation, as well as Print and other media works. Strong interpersonal skills and leadership abilities that enable me to approach problems in unique ways.
Client and Account Management
Through my design journey, I have handled speaking to and pitching ideas to all of my clients, giving me great communication skills and the ability to rationalise my designs to a non designer.